Why your Meta campaigns stop working after week three
Creative fatigue is usually blamed. It's usually not the cause. Here's how to actually diagnose the drop.
BLOG
Notes from the account.
What we're learning running paid media and AI workflows across Google, Meta, LinkedIn and TikTok. Practical, specific, no recycled listicles.
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Meta Ads
AI for Marketing
The AI stack we actually use to run client accounts
No hype. The specific tools and prompts we use for research, creative and reporting every week.
Google Ads
Performance Max, without losing control of your account
PMax works — if you constrain it properly. The structure and exclusions we use on every build.
Tracking
Most ad accounts are optimising against broken data
A practical checklist to verify your conversion tracking before you spend another rupee.
Creative
Audience research that produces angles, not adjectives
How to mine reviews and sales calls for the messaging your competitors haven't found yet.
B2B
LinkedIn Ads: stop counting leads, start counting pipeline
Why lead volume is the wrong scoreboard for B2B, and what to report on instead.
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